Enquirer Consulting Group

Klizer Buyer Map

Alfred Vivek | Klizer | October 2026

As of 14 Oct 2026

Klizer builds connected B2B commerce for manufacturers and distributors, covering the ERP foundation, the buyer storefront, the integrations and the AI layer under one roof.

This map lays out the distributor groups your own site names, roughly how many firms sit in each, and who usually signs off on a project like yours inside them.

It describes the market, not your business, and every band is rough by design.

Where the buyers sit

Each group is one of the distribution lines your site names. Bands count firms, not branches, and a group without a clean industry code says so instead of showing a number.

Group	Organizations in the US	Under 20 staff	20 to 99	100 to 499	500 or more
Electrical and lighting supply distributors	about 7,200	about 5,900	about 890	about 280	about 190
HVAC and refrigeration distributors	about 2,700	not published	not published	not published	not published
Roofing and building materials distributors	about 3,600	about 2,700	about 520	about 170	about 130
Automotive parts and supplies distributors	about 7,400	about 5,900	about 970	about 320	about 250
Medical and healthcare product distributors	about 8,400	about 7,400	about 660	about 190	about 170
Marine, pool and landscape distributors	no clean public count

US firm counts by industry code, banded deliberately.

Who usually signs off at a distributor

A connected commerce project touches contract rates, stock, orders and the ERP, so more than one leader is in the room.

Role	What they own	Why they say yes
President or owner	Final say at owner-run and family-held distributors	Growth without adding order desk headcount
Chief Operating Officer or VP of Operations	Order flow, warehouses and fulfillment	Fewer touches per order and stock figures buyers can trust
CIO, VP of IT or IT Director	The ERP and every system tied to it	One connected build in place of several vendors
VP of eCommerce or Director of Digital	The buyer portal and online revenue	Contract catalogs and quick reorder online
VP of Sales	Rep time and account coverage	Reps spend less time keying orders and chasing quotes
Chief Financial Officer	Budget sign-off on a project that runs over several quarters	Order errors and manual work taken out of the margin

Where the sign-off sits, group by group

Group	Usually signs	Usually carries the project
Electrical and lighting supply	President or COO	VP of IT with the eCommerce lead
HVAC and refrigeration	President or VP of Operations	eCommerce or digital manager
Roofing and building materials	COO or regional president	VP of IT
Automotive parts and supplies	CEO or VP of Sales	eCommerce director with the catalog and fitment data lead
Medical and healthcare products	CEO, with compliance in the room	CIO or IT Director
Marine, pool and landscape	Owner or president	Operations or purchasing lead

The manufacturers in the same lines

Your site speaks to manufacturers as well as distributors. At a manufacturer that sells through dealers and contractors, the sign-off usually sits with the VP of Sales or the COO, with the CIO carrying the ERP side.

The trigger there is usually dealer rate tiers, account catalogs and a dealer portal that has to match what the ERP says.

Ten people to start with

The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 14, 2026.

Name	Role	Company	Where	Email	Phone
Ariane Schiereck	Chief Information Officer	Hollister Incorporated	New York	ariane.schiereck@hollister.com	+1 973 521 2243
George Murray	Chief Operating Officer	Minnesota Wire	Minneapolis, MN	gmurray@mnwire.com	+1 952 221 8868
John Lesica	Co-Chief Operating Officer	Novanta Inc.	Bedford, MA	john.lesica@novanta.com	+1 617 803 0053
Brian Baker	Vice President Marketing	Brava Roof Tile	Morris Plains, NJ		+1 973 842 1705
David Rips	President	Younger Optics	Torrance, CA	drips@youngeroptics.com	+1 626 799 7405
Stephen J Ronan	President and Medical Director	Cutera, Inc.	Danville, CA		+1 925 736 5757
Albert White	President and Chief Executive Officer	CooperCompanies	San Francisco		+1 925 381 4224
James Pope	Senior Vice President, Sales and Business Development	Ultralife Corporation	Ponte Vedra Beach, FL		+1 805 427 3375
Andrew Tunnell	Vice President of AI	Carestream Dental	Dallas-Fort Worth		+1 321 960 6355
Steven Lee Koss	President & CEO	Sheralven Enterprises Ltd.	Commack, NY	skoss@sheralven.com	+1 516 446 9490

Where to start

Lead with the weak layer, one vertical at a time

Your site already asks buyers to find their weak layer. A short note per group that names the problem that group lives with, such as contractor rate tiers in HVAC and electrical, fitment data in automotive and marine, or restricted access in healthcare, gives the operations and IT leaders a reason to answer together.

The order desk that still runs on phone, email and fax

Your distributor page describes orders that get touched twice, once to receive and once to enter. A distributor still working this way is the clearest buyer. The VP of Operations feels it every day and the VP of Sales sees reps tied up keying orders, so the consultation can be offered as a walk through their own order flow.

Several vendors doing one job

Your home page speaks to manufacturers and distributors that have outgrown managing four vendors to do one job. That is a CIO conversation, and it opens well with one question about how many vendors touch a single order today.

Built from public federal registries and the company's own website, counts banded deliberately.

If a walk-through is useful, pick a time at cal.com/ecg.

Prepared by Ben Beattie, ben@enquirerconsulting.com.